Marketing Research

* Identify

* Define

* Document

 

* Exploratory

* Description

* Casual

* Data types

* Questionnaire

* Data Entry

 

* Validation

* Quality Control

 

* Normalization

* Formatting

* Analysis

* Data Description

* Analysis Details

* Conclusion

 

Projects We Undertake :
  Qualitative
  • Lifestyle Observation
  • Ethnography
  • Corporate & Employee Research
  • In-depth Interviews
  • Diads / Triads
  • Couple interviews
  • Strategic Marketing Research
  • Focused Group Discussion

 

 

Quantitative

  • Customer Satisfaction Audit
  • Trade studies, Census
  • Household studies
  • Channel & Retail Research
  • Product, Packaging & Pricing Research
  • Central location test / Forced Exposure Test
  • Tele-interviews
  • Brand Research
  • B2B & Industrial Research
  • Mystery shopping / audits
  • Advertising Research
  • Pricing Research

 

 

How We Function:
  Field Research Sample & Panel Management Data Processing Analysis & Reporting (SPSS / SAS)
 
  • Questionnaire Design
  • Scripting Surveys
  • Survey Fielding
  • Interviews
  • Monitoring & Reviews
  • Validations & Back-checks
  • Sampling
  • Panel Appointment
  • Panel Verification
  • Managing Experts and Specialists
  • Maintaining India-wide Panels
  • Error Handling
  • Data Normalization
  • Grouping & Weighing
  • Templating
  • Data Optimization
  • Significance testing
  • Discrete Analysis
  • Independent and Overlapping Analysis
  • Conjoint Analysis
  • Regression and Co-relation
  • Complex weighting techniques
  • Comprehensive Reporting
  • Presentations & Charting


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